Showcase works

Rewards Club (FanDuel)

Designing a scalable loyalty experience that made progression and rewards more engaging

Reward Machine (FanDuel)

Validated through a 50% user soft launch, Reward Machine drove a +50% increase in active player betting days and a 90% weekly return rate—leading to a full U.S. rollout.

FanDuel Hackathon

Reimagined betting for spatial computing and immersive interaction

Casino Jackpots (FanDuel)

Driving Engagement and Anticipation Through Every Wager