Connecting User Needs to Product Strategy
User Research
I use research to turn assumptions into insights and insights into better product decisions. I combine qualitative and quantitative methods to understand customer needs, uncover opportunities, and validate solutions—bringing the customer perspective into every stage of the design process.
Research & Discovery
I use interviews, focus groups, surveys, and behavioral data to understand customer needs, motivations, pain points, and behaviors.
Insight Synthesis
I turn research findings into clear, actionable insights—identifying patterns and opportunities that can shape product direction.
Collaborative Workshops
I facilitate workshops with product, design, and engineering partners to align teams around customer needs, define problems, and explore potential solutions.
Testing & Validation
I use prototypes and concept testing to validate ideas, challenge assumptions, and refine experiences before they reach production.
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